Mar
05
What If Gen Y Wants to Be Behaviorally Targeted?
Posted in: Uncategorized
NEW YORK (AdAge.com) — Talk of restricting behavioral-targeting practices is heavy in the air these days. But what if Generation Y — the first demographic to grow up totally immersed in the digital life — actually wants to be behaviorally targeted by marketers? Speaking at the recent OMMA Behavioral conference, Forrester Research's Emily Riley made a strong case for this idea. She even suggests the creation of a web portal that would enable Gen Y-ers to post their wants in an organized manner — so appropriate marketers could more quickly and efficiently respond to them.
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