Nov
13
What Hilton’s CMO Is Doing to Keep the 100-Year-Old Brand Fresh
Posted in: UncategorizedKellyn Smith Kenny is comfortable with disruption. It’s that disruption, she told us when we chatted at Brandweek in Palm Springs, Calif., that inspires marketers to “innovate in service of the customer.” So what’s top of mind for the global CMO of Hilton? All the ways in which its brands can build an emotional bond…
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