Feb 25

What Happens to Struggling Brands Inside a Conglomerate? Jell-O and Kool-Aid Are About to Find Out

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Throughout the second half of the 20th century, Jell-O and Kool-Aid were omnipresent on American pantry shelves. But in 2019, the story for both brands is a bit different: they carry more nostalgia value than modern consumer appeal. Late last week, Kraft Heinz’s stock fell by 20 percent after the company shared that it had…

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