Hasta La Creative!

There should be no question as to the most influential personality at South by Southwest (SXSW) Interactive this year. There’s only one entity that had people lining up for three hours just to take photos with her, hold her, and perhaps rub her sweet little head. Grumpy Cat, the alias for a Snowshoe Siamese named Tardar Sauce that became an internet meme thanks to Reddit, has captivated the masses tracking and attending this festival.

Clearly this cat is on to something. Is Grumpy Cat’s popularity at SXSW just another indicator of the internet’s obsession with cats? No, this is something much, much bigger than a tiny, adorable, peevish cat. Here’s the Grumpy Cat guide to SXSW:

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