What Google's data snafu means for the for $88B digital ad industry
Posted in: UncategorizedGoogle said Monday that it’s shutting down Google+, a service almost nobody ever used, after discovering a bug that jeopardized user data.
The company says it discovered the glitch in March, or right around the time that Facebook was dealing with an onslaught of negative coverage following the Cambridge Analytica scandal, but only opted to reveal the information today. On its blog, the company says data on some 500,000 users is at risk, adding that details such as age, gender, occupation and email addresses were affected as early as 2013.
The Wall Street Journal, which first reported the news, says the company initially chose not to disclose the bug as it feared increased regulatory scrutiny and consumer backlash.
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