May
12
What Goes on Behind the Scenes of the TV Upfronts
Posted in: Uncategorized
Laura Dames, senior VP-business operations and general manager, Turner Entertainment Networks
Where: The upfront is a year-round job for Ms. Dames, who heads The Sponsor Shop, Turner’s in-house agency, and four or five other staffers. This year’s event moves from the Hammerstein Ballroom to Madison Square Garden on May 14. The bigger space, which is wider than (but not as tall as) the Hammerstein, means she and her team need to rethink how they set up.
Who helps: Turner has worked for the past 10 years with Atomic Design, a staging company based in Lilitz, Pa., which organizes the stage crew, constructs the set and coordinates other logistics. Setup also takes hundreds of union staff and production people.
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