Mar
06
What Exactly Was Puma Up to With its Ash Wednesday Stunt?
Posted in: Uncategorized
Puma might’ve had its own way of observing Ash Wednesday with a marketing stunt that placed shrine-like displays on city streets in New York, Boston, Los Angeles and Chicago yesterday.
The prop introduced the company’s new Italy jersey for its 2014 FIFA World Cup campaign, “#StartBelieving.” Fans reveled in the promotional display, jokingly kneeling before the jersey and uploading photos to social media.
Puma said it didn’t mean to play on any religious observances.
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