Jun
18
What Does Trademark Decision Actually Mean for Redskins Brand?
Posted in: Uncategorized
The controversial Washington Redskins brand inched a little closer to the ash heap.
Ruling the NFL team’s “Redskins” nickname is “disparaging of Native Americans,” the U.S. Patent & Trademark Office canceled the team’s federal trademarks on Wednesday.
Native American groups have been running protest ad campaigns to pressure Redskins team owner Dan Snyder (the billionaire founder of Snyder Communications) to change the nickname. The most recent push came from the Yocha Dehe Wintun Nation, which ran a high-profile ad in major markets during the NBA Finals.
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