May
08
What Does Sustainability Mean, Anyway? Demystifying Advertising’s Most Misleading Green Claims
Posted in: UncategorizedThe FTC is in the process of updating its guidance on environmental claims, following the end of its public comment period in April. Over the last decade, searches for “carbon neutral” have increased twentyfold, according to Google Trends. While searches for “sustainable fashion” have jumped tenfold. But what do these sustainability-related advertising claims actually mean?…
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