What Does Publicis Expect to Take From a 50% Leaner Presence at Cannes in 2019?

What a difference two years makes. Publicis Groupe CEO Arthur Sadoun admittedly did not anticipate the dramatic reaction to 2017’s announcement that all his network’s agencies would be forbidden from entering their work into the following year’s Cannes Lions festival. But the holding company clearly liked 2018’s results, which saw clients like P&G win big…

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