Jan
08
What Diet Resolution? Fast-Food Chains Surge in Buzz
Posted in: Uncategorized
The new year has arrived but the usual resolutions to eat healthier may not have come with it: Fast-food restaurants opened 2013 with a surge of chatter on Twitter.
Chik-fil-A won its gain in buzz by sponsoring the, well, Chick-fil-A Bowl game between LSU and Clemson University on Dec. 31, according to data from Bluefin Labs.
Chipotle did even better — in consumer chatter, at least — without a national TV ad after closing on New Year’s Day sparked affectionate complaints.
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