What Content Marketers Can Learn From 'Typhoid Mary'
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Just in time for the cold and flu season, scientists are working to understand the role of “superspreaders” in the transmission of infectious diseases. “Superspreaders,” who represent about 20% of the population, are responsible for transmitting 80% of all infectious diseases, researchers have found.
“Superspreaders” like “Typhoid Mary” have the ability (although not fully understood) to infect others without falling ill themselves. Come in contact with one of them or live in a densely populated area, and you’ve got the recipe for a massive outbreak.
Information can be spread in similar ways. The importance of “links per node” in social network influence has been studied for years. Research has shown that it’s not the number of links, but rather how “strategically placed” people are in the core of the network that leads to dissemination, whether of information or disease, through a large fraction of the population.
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