May
04
What Comes First: Market or Product?
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Does the market come first, or the product?
Does it matter? It seems that different companies and marketers have different opinions. In our marketing class, we show Seth Godin’s TED talk about “The Tribes We Lead,” in which he asserts that the markets we are looking to create are in fact already there…
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