What CMOs Are Talking About at CES: Four Major Trends
Posted in: Uncategorized
Electronics are increasingly the conduit through which people engage with the world around them. The latest advancements were on display this week at CES — from wearable devices to app-controlled and internet-connected home appliances, to the most technologically tricked-out cars imaginable.
But what does innovation in personal technology mean for marketers? It means that they need to evolve with their audiences. As MRY’s David Berkowitz mentioned here earlier this week, CES is less about new gadgets and more about how people prefer to spend their time. For marketers, this means that the channels and approaches available for connecting with tech-savvy audiences are expanding and transforming. Brands that aren’t able to keep up with consumer’s tech habits, as well as harness all the data involved, will be left behind.
In that context, there were four major trends on showcase at CES that are impacting marketing right now:
Post a Comment