May
30
What China's Live Streaming Crackdown Mean for Marketers
Posted in: Uncategorized
Chinese authorities are cracking down on live streaming platforms and video producers this week in a hunt for content deemed too sexy, violent harmful to youth or even superstutious.
The Culture Ministry there has said that it shut down 10 hosting platforms entirely. Authorities banned 547 live streamers and ordered 30,235 accounts to shut down, part of an ongong clampdown on the live streaming space.
There’s big money involved in live streaming in China, with Credit Suisse putting the market at over $3.6 billion last year. Brands have been tapping into it too. Business intelligence firm L2 said that about 80% of beauty brands it tracked had used it last year.
Post a Comment