Hasta La Creative!

It was a heartening sign to see one of advertising’s leading male creative directors attend a recent 3% Seattle event my agency recently hosted. Even more significant was what he took away from the session after hearing the panel of four creative women describe their many workplace slights and challenges.

As the panel came to a close, he asked a simple but important question: “What can I tell my daughters?”

That question showed that despite the gains women in creative leadership roles are making — from 3% in 2008 to 11% in 2014 — they are still a big minority in executive suites. With women influencing over 85% of purchase decisions, this statistic just shows how out of sync our industry is with consumers. As panelists detailed personal challenges, they revealed that there are so many other issues impacting the ability of women in creative to be heard, to be compensated equally, to be treated fairly and more — that it still is a daunting profession for women today.

Continue reading at AdAge.com