What Came First, The Taco or the Egg?
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That good old breakfast standby, the egg sandwich, has some new competition.
Taco Bell is getting “naked” again, dropping its usual taco shell for a Naked Egg Taco, where a fried egg is the shell. Folks eager to try it early can do so by reserving — yes reserving — on Open Table. Chick-fil-A, meanwhile, is replacing its breakfast burrito with an updated version and offering a breakfast bowl with either sliced chicken nuggets or sausage.
Adding breakfast items to the menu is another way chains are trying to stand out in the crowded market for on-the-go meals. McDonald’s, of course, has had success by offering its breakfast menu all day, while chains including Starbucks and Dunkin’ Donuts have been adding more breakfast and other meal options to entice people to order more than coffee.
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