Hasta La Creative!

The days when agencies could expect multiple $100 million-plus, agency-of-record accounts to go up for grabs each year are now barely visible in the rear-view mirror. Here’s what to expect from new business in 2013.

In 2012, there was no shortage of roster trimming and project work rather than AOR assignments. With the economy continuing to put pressure on marketing budgets, finding revenue will be tough for many shops.

“We’re seeing more of a desire to not necessarily leave an agency, but to negotiate lower fees and find efficiencies,” said Ann Billock, principal at consultancy Ark Advisors.

Continue reading at AdAge.com