Sep
25
What ‘A La Carte’ TV Would Mean For Advertisers
Posted in: Uncategorized
No matter how many arguments are made against a la carte as a remedy for the broken pay-TV model, the idea just won’t die.
The dispute between Time Warner Cable and CBS, which took the Eye Network off the air for a month in some markets and the possibility of several more high-profile disputes before the end of the year continue to generate buzz for a TV-programming model that offers consumers greater choice.
TV networks are staunchly against the idea, fearing consumers wouldn’t pay for their smaller networks like MTV Jams or Cloo and might even blow a hole in revenue for midsize players.
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