Jan
16
What 8th Graders Taught Me About Where Social Strategy Needs to Go (Like ‘Dark Social’)
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I taught some teens about content marketing last week. In return, they showed me the future.
My wife’s teaching advertising to her eighth grade classes, and she asked me how she could describe content marketing to them. Realizing that it would take more than five minutes, I offered to lead students through a lesson partially about content, and more broadly about where digital advertising (and all advertising) was heading.
We started each class by pretending that we’d just created a new candy brand. ChocoMunch, the kids dubbed it in one class, describing it as chocolate candies shaped like tiny skulls. Once we’d dreamed up our product, I told them that market research had revealed our target audience to be eighth graders.
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