Hasta La Creative!

Category: Guest Column
Summary: It doesn’t take Arnold’s muscles to reach today’s shoppers. It’s much more about brains than brawn (or budget).

At home, most people avoid commercials by changing channels, fast-forwarding, checking their phones, or even leaving the room. Online, many of us have trained ourselves to ignore banner ads and pop-ups. And in the store, we’re usually ticking off items from our list, or just running in to grab a couple items and get out as quickly as possible.

But hey, us semi-evil marketing types gotta move product. So how do we overcome all those obstacles? By stepping into the shopper’s shoes, utilizing a complete marketing team, and employing a multidisciplinary approach.