Jun
26
WestJet: Victoria
Posted in: Uncategorized
After the most challenging year in the travel industry’s history, WestJet is welcoming guests back to the skies with its new emotional video, “Victoria”.
As the first brand campaign the airline has launched since the onset of COVID-19, Victoria tells the story of a newly-vaccinated grandparent travelling across the country to meet his granddaughter, Victoria, for the first time. It sets out to remind Canadians that WestJet will always be the airline that is committed to caring for its guests – truly embodying the brand’s platform of Love Where You’re Going.
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