Western Union Taps Jimmy Kimmel for Mother's Day Push
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Western Union is tapping Jimmy Kimmel to create content about its money-transferring service for a Mother’s Day push. The paid skit, set to be featured in tonight’s episode of ABC’s “Jimmy Kimmel Live,” is meant to show how easy it is to send money to mom with Western Union’s mobile app and fast, convenient service.
Mother’s Day is a major occasion for the financial brand as people send cash to their moms from around the world.
“We’re focusing on sending the gift of cash to mom,” said Laston Charriez, senior VP-marketing for the Americas at Western Union.”‘Jimmy Kimmel Live’ serves the purpose of getting rich content to consumers in a different way. … It’s about surprising our consumers about the way that they can send money anywhere at anytime and pick it up all over the world.”
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