Hasta La Creative!

Whether you know it or not, your brand is shelling out money for clicks that did not come from humans. Precious marketing dollars are being burned because a competitor decided to raise your effective cost per action using sophisticated bots.

Click fraud is now easier to get away with than cross checking in hockey, late hits in football or biting off an ear in boxing. However, it’s equally dirty. It is not a punishable crime — yet — and it is extremely difficult to trace.

And this leaves an interesting question: If, according to Solve Media, fraudulent bot traffic will cost the global display advertising industry $11.6 billion this year, where do we point fingers?

Continue reading at AdAge.com