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Media
Wendy’s

It’s the phone Canadians didn’t know they needed – until now.

To mark the revamp of its mobile app, Wendy’s Canada has created limited-edition Wendy’s Phones and is giving them away on Twitter. These sweet phones feature their own branded OS skin plus the latest technology including an integrated GPS navigation system to get Canadians to their nearest Wendy’s, as well as ample battery life to watch Wendy’s ads, order Wendy’s, and watch videos while eating Wendy’s. And, if they must take pictures of their food, there’s no better way to do it than on the Wendy’s phone, complete with front and rear facing cameras with more megapixels than the Baconator has bacon.

We know what those other digital assistants sound like… but what about Wendy?

The world is about to find out – because the best feature of this limited-edition Wendy’s Phone is the ‘Hey Wendy’ voice assistant who responds to questions with some pretty clever comebacks. Just say “Hey, Wendy” and you can set an alarm, get directions, even ask Wendy to tell you a joke. And if she feels like it, she might even do it!

The Campaign Supporting the Phone
The concept for the limited-edition phone drop and the launch campaign were developed by McCann Canada. The drop will be supported on Spotify and on Twitter via sponsored ads, trend takeovers, a branded emoji and a livestream event. PR and influencer outreach is being handled by Wendy’s PR AOR, Ketchum, and media is handled by Wendy’s media AOR, Initiative.

Advertising Agency:McCann, Canada
Chief Creative Officer:Josh Stein
McCann Canada:Josh Stein, Bill Schaefer, Amy O’Neill, Patrick O’Donovan, Alexandra Lindsay, Liam Brown, Brad Richardson, Phil Dos Santos
Associate Creative Director:Bill Schaefer, Amy O’Neill
Account Management:Patrick O’Donovan, Alexandra Lindsay
Brand Strategy:Liam Brown
Social Strategy:Brad Richardson, Phil Dos Santos