Mar
12
Wells Fargo Taps BBDO As Creative Agency
Posted in: Uncategorized
Wells Fargo has named BBDO lead creative agency after a review.
The San Francisco-based company began a process last fall. Incumbent DDB, which had been with the company for 18 years, was invited to participate, though the agency was not among the finalists.
In addition to Omnicom’s BBDO, the finalists were TBWA/Chiat/Day in Los Angeles, along with WPP’s JWT and Interpublic’s Mullen. Wells Fargo will continue to work with its other agencies, such as Interpublic’s MRM, a digital shop, and sibling agency UM and Omnicom’s OMD for media, along with some multicultural agencies. Select Resources on the West Coast managed the review process.
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