Hasta La Creative!

Having some version of a social-media command center is becoming like table stakes for brands in 2014.

That’s borne out by the fact that a big bank like Wells Fargo — with a need for cautious risk assessment in its marketing activities that surpasses what a CPG or a retailer would have — is publishing so much social content that it needs one.

While risk is a consideration for any brand that publishes on Twitter, where gaffes can go viral in minutes, a bank must be even more thorough in its vetting of social content to ensure it complies with financial rules. In that complex regulatory environment, Wells Fargo was on track to publish 16,000 pieces of social content in the first quarter of the year.

Continue reading at AdAge.com