Mar
30
Wells Fargo Consolidating Media Account With Omnicom's OMD
Posted in: Uncategorized
Wells Fargo id set to consolidate its media business with Omnicom Group media shop OMD following a quick review, according to people familiar with the situation.
Omnicom had already supported traditional media, while Interpublic Group’s UM had handled digital media.
The move puts yet more Wells Fargo business with Omnicom, which held its place on the creative agency roster last year despite a review that saw the longtime incumbent, Omnicom’s DDB replaced: Those duties were handed to Omnicom sibling BBDO.
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