Oct
19
Wells Fargo Aims to Beat Banking-Biz Woes With Data
Posted in: Uncategorized
SAN FRANCISCO (AdAge.com) — It's tough being a CMO today, period. Now imagine being the CMO of a large U.S. banking institution. Wells Fargo & Co. chief Sylvia Reynolds — like CMO's of many financial-services organizations today — certainly has her work cut out for her. In an interview with Ad Age, Ms. Reynolds talked about the hurdles Wells Fargo has yet to overcome and the strategies she's implementing to do so.
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