Hasta La Creative!

The new campaigns are for Wells’ brands: Cold Crush, an indulgent fresh-churned ice cream; Kingston Fruit Bars, a treat made primarily from coconut water; and Farm to Spoon, a plant-based ice cream made with cauliflower and sweet potato. This is the debut creative work for each as they are new brands under the Wells umbrella.

Cold Crush addresses the inevitable break-up with toppings likely to occur after your first indulgence; Kingston Fruit Bars plays off the notion of half the sugar only needing half the advertisement through clever billboard tactics; and Farm to Spoon addresses the shock of learning your new favorite ice cream is actually made from vegetables.