Hasta La Creative!

Just what does it take for a consumer product to attract attention? Well for one, unique names are a good way to kick it off. There may be a gamble but if you look at the world today, just consider where most of the attention is pointing to? Controversies and making use of touted tags that attract all the attention.

In a manner of speaking, it is marketing bait in itself. Some may call it an awkward way of doing business but if you are luring in the market, isn’t that a sign of better things to come? Apparently that is the case for Carmel-based Candy Dynamics in making a name for itself with its unusual “double-action” sour recipe, eye-catching packaging and unforgettable names like Toxic Waste Hazardously Sour Candy, Nuclear Sludge and Hi-Voltage Bubble Gum.

So before you go on judging how outrageous the brand and product name may be, look again. Success may perhaps be at their fingertips if they manage it perfectly.

“If all a company in this sector is doing is making the same candy at the same price point with different packaging, you might as well kiss them goodbye,” said Richard Feinberg, director of The Center for Customer Driven Quality at Purdue University and a professor of retail management. “Making an entry and surviving in this market is next to impossible. But miracles do happen.”

(Source) Indianapolis Business Journal

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!