Hasta La Creative!

Weight Watchers has hired DiMassimo Goldstein for a new campaign that will break on Sunday, following the marketer’s recent separation from Wieden & Kennedy.

A Weight Watchers spokeswoman confirmed the selection in an email, stating that the small, independent New York-based agency was brought on to “do work for us in developing our spring campaign. We continue to evaluate agencies for the longer term.”

The move comes as the weight-loss marketer struggles to hold onto members in the face of stiff competition from free online dieting, fitness and calorie-counting apps. In the fourth quarter, the company’s revenue fell 10% to $327.8 million.

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