Weight Watchers and W&K End Relationship
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Weight Watchers, which has struggled to turn around its business, has parted ways with Wieden & Kennedy, Portland.
“We are taking a number of actions to change our marketing execution moving forward. As part of these changes, we will no longer be working with Wieden & Kennedy Portland, who we wish to thank for their efforts during the past year,” Maurice Herrera, senior VP marketing for Weight Watchers, said in a statement to Ad Age. “We are not ready at this time to announce a new agency partner but in the interim we have promising plans in place for the spring that are aimed at driving recruitment.”
Tom Blessington, managing partner for W&K Portland, said in a statement that “we are proud of the work we produced in the short time together. It was a great team and we wish them nothing but the best of luck.”
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