May
01
Weight Watchers adds Anomaly to agency roster
Posted in: Uncategorized
Weight Watchers has been using a mix of marketing with everyday clients, along with Oprah Winfrey and DJ Khaled, to promote its weight-loss plans. Late last month, filmmaker Kevin Smith became the latest celebrity to say he’s endorsing the brand.
The creative review was conducted soon after Chief Brand Officer Gail Tifford joined Weight Watchers from Unilever.
Weight Watcher’s U.S. media agency is Horizon Media.
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