Wednesday Wake-Up Call: Times of change for Facebook, and a new chapter for R/GA
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Bob Greenberg will step down as CEO of R/GA in January, and Sean Lyons, the company’s U.S. president, will take over the role. But the visionary agency founder will stay on as executive chairman, as Ad Age’s E.J. Schultz and Megan Graham write. “I am going to go to my office every day,” Greenberg, 70, says. “I have the same office, I have the same assistant.” Greenberg co-founded R/GA with his brother in 1977; now it’s owned by Interpublic Group of Cos. R/GA’s work over the years has ranged from iconic film title sequences, including the one for “Superman,” to innovations like Nike+ and Nike Fuelband. On the side, Greenberg collects art (and judging from this New York Times profile, his collection of outsider art is quite something.)
Post a Comment