Wednesday Wake-Up Call: Tesla Blasts Off, and Jim Carrey Blasts Facebook
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Elon Musk is on his way to conquering the universe. The Tesla billionaire’s SpaceX blasted the Falcon Heavy rocket from Cape Canaveral, carrying its payload of a red Tesla Roadstar. As it heads into orbit, the car is blasting out David Bowie’s “Space Oddity,” with a dummy astronaut at the wheel and a sign on the dashboard reading “Don’t Panic” (a reference to the Douglas Adams sci-fi classic “The Hitchhiker’s Guide to the Galaxy”). As far as marketing goes, it’s a stellar move for Tesla — and even more so for brand Musk. The New York Times writes that it’s “the first time a rocket this powerful has been sent into space by a private company rather than a government space agency.” Musk says he wants to see a new “space race,” according to CNBC. His next plan is to launch a fleet of “BFRs” — which stands (yes really) for Big F***ing Rocket — and fly them en masse to Mars. Over to you, Jeff Bezos.
Post a Comment