Hasta La Creative!

Chris Melberger has 282,000 followers on Vine. Mitch Lewis’ Youtube channel, The Kloons, has 220,000 subscribers. And Franchesca Ramsey’s “Shit White Girls Say…to Black Girls” video has over 11 million views on Youtube.

With a six-second loop to a few minutes of video, a marketer could reach thousands of people with a message. The potential is huge. The problem is, three web stars said at an Internet Week panel Wednesday, marketers don’t always get it.

Mr. Lewis said if a brand approaches him and his “Kloons” co-creators Greg Washburn and Nik Kazura, there has to be a frank discussion of expectations. Sometimes, he said, brands want to work with the sketch comedy trio, and then they say they don’t like certain jokes after seeing a draft.

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