Nov
12
Web Development Platform Wix.com Says It Bought Its First Super Bowl Spot
Posted in: Uncategorized
The web development platform Wix.com will air its first Super Bowl commercial in the upcoming game, according to the company.
Wix.com, which allows users to create websites, said it had purchased a national 30-second spot from NBC to run during the fourth quarter of Super Bowl on Feb. 1. The ad will highlight Wix’s mission to simplify website creation, specifically for small business owners.
Smaller marketers sometimes approximate a Super Bowl buy by assembling air time purchased from local network affiliates or pay-TV cable or satellite systems, but Wix said that was not the case here. “We bought the ad through Two Nil directly from NBC,” a Wix spokeswoman said, referring to the company’s agency. NBC declined to comment.
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