WeatherTech on a Super Bowl Streak


WeatherTech, the maker of car floor mats, is making the Super Bowl a habit as it returns to the Big Game for its fifth consecutive year.

WeatherTech is set to run one 30-second ad in the game, and while the creative is undisclosed, the company once again will work with its agency-of-record, Pinnacle Advertising.

The company’s “Made in America” messaging has been a staple in the Super Bowl for the past four years, starting with a spot called “You Can’t Do That” in the 2014 game.

Continue reading at AdAge.com

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