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Weather Company is restructuring its ad sales team as it looks to refocus its efforts around data and a technology-centered sales strategy, the company said on Tuesday.

As part of the restructuring, Weather is aligning its sales team under one umbrella, dissolving sales teams that had been dedicated to individual platforms such as cable and digital. Eric Hadley will lead the combined domestic sales, sales strategy, solutions and ad sales marketing team across all platforms. Mr. Hadley, who previously served as senior VP-sales strategy and marketing, will continue to report to Curt Hecht, chief global revenue officer for the Weather Company.

Mr. Hadley said the goal is to present clients with a “weather strategy,” rather than a sales plan for individual platforms, noting consumers generally engage with Weather on multiple devices.

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