Weather Channel to Air Forecast 24/7, Even During Commercials


Weather Channel is recommitting to the weather. The cable network will begin airing forecasts and other weather updates 24 hours a day, even during commercial breaks, starting Nov. 12.

The forecasts will appear as displays along the bottom of the screen during both long-form programming and ads.

“We are getting back to our roots as a company,” said David Clark, president, Weather Channel. “We wanted to get back to the core idea that this is a place where people get the weather.”

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