Wearable Tech Comes to Saatchi's Annual New Directors Showcase at Cannes
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To get the audience’s heart rate pumping, the show opened with Tatiana Pilieva’s viral hit “Kiss” for fashion brand Wren, in which she threw together complete strangers and invited them to engage in deep lip locks. Among those who appeared in the film were Damian Kulash, lead singer of OK Go, who appeared at last year’s showcase and just released his band’s latest music video.
Other spots included The Sunday Times’ “Icons” ad, directed by Us for Grey London, which merged iconic cultural scenes from Rodin’s “The Thinker” to Don Draper in “Mad Men” in a single seamless in-camera shot, and Alvise Avati’s gorgeously effected space monster spec spot “Beans.”
Music videos in the show included Josh Cole’s gritty depiction of kids in Manila slums for Rudimental’s track “Not Giving In,” which juxtaposed incredible breakdancing with street violence, Truman Cooper’s angsty teen tale for Kid Wise’s “Hope” and Ian & Cooper’s dark family tale for Joel Compass’ “Back to Me.”
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