Hasta La Creative!

Deodorant marketers have a new frenemy: Google is working on a digital, wearable, socially enabled deodorant device.

Google Technology Holdings was awarded a patent last week for an “odor removal device” that includes an activity sensor to help predict when you’ll get body odor, an automatic fragrance emitter to combat it and a system that tracks people in your social networks so you can avoid them when you smell bad.

“The route-suggesting portion may provide an alternate route to travel such that the predicted odor may not offend others that are socially connected to the user and that travel the same routes as the user,” according to the patent abstract.

Continue reading at AdAge.com