Wear Levi's to Levi's Stadium, Maybe Get a Free Beer
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This football season, San Francisco 49ers fans will be treated to plenty of Levi’s-sponsored experiences as the brand looks to capitalize on its new stadium naming rights deal and weave its brand into the fabric of America’s most popular sport.
On Sept. 14, when Levi’s Stadium hosts its first regular season game, Jumbotrons will show Levi’s-centric content produced by the Forty Viners, a social media program dedicated to highlighting action inside the stadium. On the field, team mascot Sourdough Sam will be running around in a new pair of Levi’s. And dotted through the stadium, there will be fans wearing Levi’s 49ers trucker and varsity jackets, part of an exclusive collection that could be the beginning of a league-wide apparel partnership.
Fans will also be rewarded for wearing Levi’s throughout the season, both inside and outside the stadium. During the games, fans seen wearing Levi’s by stadium staff may periodically have their drink tabs picked up, or they may get invited into the 501 Club, a 23,000-square-foot space above the stadium’s craft beer garden.
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