Hasta La Creative!

Shane Snow

In the last two years, the forward thinkers in Internet marketing have gently (and thankfully) shrugged off SEO as the primary audience-building tactic, in favor of branded content — the practice of publishing stories, status updates and other media to attract people to a brand via social and e-mail. Many major publishers receive the majority of day-to-day traffic from sites like Twitter, Facebook, Pinterest, and e-mail, where individuals, eager to impress our own audiences, share millions of pieces of content every minute. As such, many have declared "shareability" the superior measure of a good Internet marketing campaign. Myself included.

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