Hasta La Creative!

Duracell made headlines around the ad world last month when The Acme Idea Co. split with the battery-maker’s parent company, Procter & Gamble, and declined to participate in the pending creative review.

Ye old industry trades listed four agencies involved in the review approximately six weeks ago: Grey, Anomaly, mcgarrybowen and Saatchi & Saatchi.

A tipster just told us that the number is now three and that the group’s makeup has shifted a bit: according to this source the names are now Grey, Ogilvy and Anomaly.

We’re a bit skeptical of this report as Saatchi created the Derrick Coleman spot that so many enjoyed back in January, but anyone with contradictory insider information should let us know. Updates as we receive them.

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