We Hear: Smart & Final Reaches Out to Agencies for Creative Review
Posted in: UncategorizedFood and supply store chain Smart & Final is in the RFP phase of a creative agency review, according to parties who reached out to us this week.
The California-based company, which formed as a conglomerate of several retailers, has worked with several agencies in the past.
The Phelps Group won a 1998 review to help the business rebrand, and Newport Beach’s HEILBrice appears to have been its last AOR, based on this brand spot shared on the agency’s YouTube page about a year ago.
A Smart & Final spokesperson declined to discuss the review, writing, “As a matter of practice, Smart & Final does not publicly comment on information related to its agency partners.”
According to Kantar Media, Smart & Final spent just over $5 million on measured media in 2016.
In terms of the overall business, the chain recently saw its revenue dip after acquiring several bankrupt Haggen Inc. stores and turning them into Smart & Final Extra! locations. But the company remains in expansion mode, and according to Supermarket News it “posted net income of $12.9 million [for 2016], vs. $38.3 million a year ago.”
We do not currently have information regarding the agencies involved in the review.
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