Hasta La Creative!

While we can’t confirm this tip with an official statement at the moment, we hear that Untitled of New York has parted ways with its most…visible client: Game of War, the biggest product from online multi-player game-maker Machine Zone.

The non-gaming audience will know the title primarily for its ubiquitous ads starring model/actress/whatever Kate Upton in various stages of undress. Here’s the “unbelievably effective” Super Bowl ad in case you missed in, yeah right.

A March report in Bloomberg told us that Machine Zone spent $40 million on the four-month campaign, but our tipster claims the company cares more about its spokesmodel than its agency of record.

This claim doesn’t come out of nowhere. You may recall that last month, Executive Creative Director Eric Cosper–or the brains behind those big, floppy, attention-grabbing ads–left Untitled for a job at FCB New York after one year. (He’d previously been CD/AD at BBDO, W+K, Publicis, and a few more of the industry’s biggest names.)

Neither the client nor the agency responded to our requests for comment earlier this week–though that’s not particularly surprising since Untitled may be the most “mysterious” shop this side of West, the agency founded by former Apple marketer Allison Johnson.

In fact, Untitled may rival that shop for the Most Uninformative Home Page prize.