Hasta La Creative!

America doesn’t always have the best image among our friends overseas, and at this year’s Cannes Lions, AdFreak set out on a humble quest to fix everything. 

Our tool for global reputation improvement? The America Box.

Through a thoroughly researched and exhaustively planned 1-hour trip to a Publix grocery store, I loaded up on a few of the items that make America truly great. More importantly, these are the simple pleasures that you simply won’t find in the aisles of your Parisian supermarché.

I lugged this clunky cornucopia of consumer delights across the Atlantic, then cajoled non-Americans into digging in and seeing what they could find.

Here are the myriad joys of discovery that awaited them:

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