Hasta La Creative!

The headline of a Sunday Observer story, “‘I made Steve Bannon’s psychological warfare tool’: meet the data war whistleblower,” is a little too polite. As the British paper’s Carole Cadwalladr writes, the whistleblower in question, Christopher Wylie …

… came up with an idea that led to the foundation of a company called Cambridge Analytica, a data analytics firm that went on to claim a major role in the Leave campaign for Britain’s EU membership referendum, and later became a key figure in digital operations during Donald Trump’s election campaign. Or, as Wylie describes it, he was the gay Canadian vegan who somehow ended up creating “Steve Bannon’s psychological warfare mindfuck tool.”

Bannon, the Breitbart News Network executive chairman who went on to become the CEO of the Trump campaign and then the short-lived senior counselor to President Trump, was deeply involved in the formation of Cambridge Analytica, and served as a vice president of the London-based start-up. A little further on, Cadwalladr writes that while studying to get a Ph.D. in fashion-trend forecasting, Wylie …

Continue reading at AdAge.com